I was recently talking with Leslie and she asked me if I was using Philo, a service which allows you to check-in with their website and earn virtual rewards when watching television. I informed her that I did not, nor did I have any interest in using it or any other similar service because I felt that served no useful purpose.
This past weekend, I attended the New York Comic Con, where assorted movie, television, comic book, video game and other pop culture companies showed their wares and promoted upcoming products. Some of these companies used social media channels to get the word out about their products. The following is a look at how some of the larger promotions utilized the attendee’s online personas to get word out about their products.
During the course of the day today, Pee-wee Herman was traversing New York City, apprising people of his current location with Twitter and Foursquare and encouraging them to join him at various locations around the city. Pee-wee was promoting his upcoming show at the Stephen Sondheim Theater, but showed how startups could leverage the virtual space into reality.
This past weekend, I saw The Social Network, a movie based on the rise of Facebook, based on the book The Accidental Billionaires, which is written by Ben Mezrich from the perspective of disgruntled individuals involved at the time of its creation. Regardless of how fast and loose they played with the actual facts of Facebook’s creation, even more interesting is how they falsely portray the people behind internet startups and their motivations.
As often as people complain that they can’t find a developer for their startup, they complain just as much that they cannot talk to a developer once they have found one. It has come up time and again in panels that programmers speak a foreign language to them and that they have trouble getting through and letting the hackers know what needs to be coded. Why is this a repetitive problem and how can it be fixed?
On this festive July 4 holiday weekend, my friend Missy told me a story of rock music and social media that I felt was worth sharing (with her permission). A tale that shows how a musician can show they care by connecting with fans and helping them connect.
I was recently watching the Digg Dialog interview with Ozzy Osbourne and when asked what he thought of the current state of music, he said he didn’t listen to any modern bands, but he did comment on the current look of the bands today and how they don’t differentiate themselves from their fans. I heard what he said and thought about how it could be applied to social media.
There are a lot of developers out there and a lot of startups looking for developers. Often developers will get contacted directly but not be available, but they will have a very limited circle to pass the work on to. This begs the question: Why don’t developers network?
In the aftermath of the privacy debacle that surrounded Facebook, many prominent technology people have publicly deleted their Facebook accounts, and many more are threatening to follow suit on May 31 in a massive display. When all of those people spend their Memorial Day holiday deleting their Facebook accounts, I will not be among them.
Friday evening, a link was posted to Twitter and passed around stating that Mashable was looking for developers. Clicking on the link brought the viewer to a fairly empty page that contained only a form and the words “Apply to be a Developer at Mashable” at the top. I found this way to seek out a developer insulting to someone who spent years studying and honing their craft to be a developer.