I’ve previously blogged about how we are each our own brand, but what is the currency of that brand? Each of us have a value based on our actions and the type of attention we bring, creating our social currency.
When the LEGO Friends line was introduced, it was met with mixed reviews. Many little girls loved it and LEGO builders liked the colors that were introduced with the line, but it was often derided for its more doll-like minifigures and its conformation to female stereotypes. It was such discussions, and the desire to utilize the same figures in order to the break the stereotypes that they had been assigned, that led me to start the LEGO Super Friends Project.
For the better part of the last year, I have been building, wiring, coding and writing projects for my first book. After all the months put in to the creation of the book, I am proud to say that my first book, Arduino and LEGO Projects is now available from Apress Books!
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